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Rediscover Hashtags through UC Federation. Keep an eye on Twitter feeds on your UC Client.

June 26, 2013

twitter-owns-the-hashtagIn your thirst for knowledge, be sure not to drown in all the information.  ~Anthony J. D’Angelo,

According to Wikipedia, the first high-profile application of the hashtag was by San Diego, California resident Nate Ritter, who included #sandiegofire in his frequent posts on the October 2007 California wildfires hitting San Diego County. Internationally, the hashtag became a practice of writing style for Twitter posts during the 2009–2010 Iranian election protests, as both English and Persian-language hashtags became useful for Twitter users inside and outside of Iran.

Did you know that on average, 400 million tweets are sent out daily! In today’s busy business environments, employees are inundated with information and it is challenging to keep up with new developments in a particular industry or area of interest.

To stay on top of new developments, follow a specific topic, or trending news in real time, NextPlane UC Exchange now offers a new hashtag update that allows you to search Twitter hashtags directly from your UC client.


  • Focused/filtered search
  • Staying informed about a particular event or development with less effort
  • Minimum distraction during working hours
  • Ability to manage and control existing subscriptions

This update includes several new useful features including ‘search,’ “subscribe,’ ‘list,’ and ‘unsubscribe.’

Search Feature

The ‘Search’ feature allows you to perform a search for a specific hashtags on Twitter. It works like a regular hashtag search on the Twitter website, however it is a focused search, directly from your IM window without other news, updates or advertising that otherwise appears on the Twitter website.

You can perform searches for a particular topic of interest, e.g. #gamification and find relevant information about the gamification industry including references/links to the latest research and updates that have been recently mentioned in Tweets.

Subscribe Feature

The ‘Subscribe’ feature allows you to subscribe to a direct feed for a specific topic identified by the hashtag. In the Subscribe Mode, Tweets will display real time in the chat window once they are posted. If you close your IM window, you can still see notifications pop up as new tweets are posted. The subscribe feature is especially useful when you want to follow a particular development or monitor a specific news e.g. #Andrea – the hurricane that hit the East Coast at the beginning of June 2013. The tweets will appear conveniently in your chat window as chats.

List Feature

The ‘List’ feature lists all of the hashtags that you are currently subscribed to. This helps manage and control existing subscriptions.

Unsubscribe Feature

The ‘Unsubscribe’ feature allows you to unsubscribe from the feeds that you no longer want to follow.

The UC Exchange new hashtag search feature is currently supported on Microsoft Lync, OCS and LCS, Cisco Jabber XCP, Unified Presence Server (CUPS) and WebEx Messenger, IBM Sametime, Google Apps, Jive OpenFire, Isode M-Link and eJabberd.

Companies can sign up for a free UC Exchange Directory Membership that includes a one-month free trial of Twitter federation as well as free trials of Skype, UC to Social Media, Yahoo! Messenger and Facebook Messenger federation. This membership also includes free federation with Google and a listing in the UC Exchange Members Directory, enabling other UC Exchange members to find and connect with them.

Companies can also upgrade to a paid Community Membership to UC Exchange, which provides further benefits including UC to UC federation services, the ability to make federation requests to other UC Exchange members using NextPlane’s unique Federation Management Portal, and benefit from guaranteed service levels and support.

To find more information on how to use this new feature or how to become a member of UC Exchange, please visit our website or contact our team.

One part of knowledge consists in being ignorant of such things as are not worthy to be known.  ~Crates 


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