Federation Services Bridge the Gap for B2B UC Collaboration
With more than two decades at the helm of your company, you’ve experienced firsthand the way business communications have changed over the years. The amount of time you spent talking with partners in the past could now be described as sparse compared to the frequency with which you’re in contact today. And that’s due to the fact that technology has evolved to the point where companies and individuals can seamlessly collaborate in real time thanks to unified communications solutions. Such tools have been incorporated into the arsenals of many businesses, allowing for increased productivity by enabling employees to know when their coworkers or clients are available.
As the unified communications market continues to explode—some analysts predict that on a global scale, the entire industry will encompass a compound annual growth rate of 15.7 percent from 2012 to 2018 — decision makers are realizing the myriad benefits the tools provide across their organizations. And with that in mind, more and more companies are deciding that it makes perfect sense to leverage the power of the technology to communicate with those outside of their organizations as well.
But with employees being pulled in hundreds of different directions each day, at best it’s hard to find the time to stay on top of the contact information of various people outside of an organization by one’s self. At worst, it’s impossible.
Whether clients get new positions within a company or choose to pursue employment opportunities elsewhere, or you simply get paired with a new contact, it can be hard enough to stay on top of contact information within your own organization. This spells potential for disaster in managing the contacts of those outside of it.
Luckily, with more business-to-business collaboration taking place, and many businesses employing disparate unified communications solutions, federation services have emerged and bridged the gap between distinct companies, granting members access to an ever-updated list of their collaborators’ contact information.